Example
A plan, a report.
On an example.
The two documents you receive with MAGNET: the acquisition plan, written with you before anything starts, then the report every month.
The firm below is fictional, as are all the figures on this page. They show what the documents look like, not a customer's results.
The acquisition plan.
Approved before anything starts.
Example
Fictional organisational consulting firm, eight consultants · Plan for months 1 to 3
AssessmentWhat we found
- Most new customers come from referrals, in waves.
- Enquiries from the website land in a shared inbox, with no one responsible.
- No follow-up is planned after a first conversation.
- The firm can take on new customers in the next three months.
01 · TargetWho to target
- Managing directors and operations directors of industrial SMEs with 50 to 250 employees.
- The trigger: growth that disrupts production, or a change of management.
- A starting list of 150 companies, checked with the firm.
02 · AttractWith what message, through which channels
- The message: a specific observation about how production is organised, and the offer of a 30-minute conversation.
- The channels: targeted outreach by email and on LinkedIn, then two spaced-out follow-ups.
- No advertising budget to start with.
03 · ConvertThrough to the meeting
- Every interested reply receives a proposed time slot within 24 business hours.
- All enquiries land in a shared spreadsheet, with one person responsible.
- The firm runs the meetings and keeps control over which customers it accepts.
04 · OptimiseWhat we measure
- The six figures in the report, counted separately every month.
- At the end of the first month: keep, adjust or change the message and the channel.
GoalsThe quarter
- Month 1: list approved, message tested, first replies measured.
- Months 2 and 3: meetings every month, in the volumes agreed after the diagnostic.
- No number of customers is guaranteed: what is guaranteed is the follow-through.
The monthly report.
In plain words.
Example
Same fictional firm · Report for month 1
What was doneThe past month
- The list of 150 companies was checked with the firm.
- The message was written, then approved by the firm.
- The first outreach went out, followed by the planned follow-ups.
The six figuresWhat it produced
Example: made-up figures to show what a report looks like, not a customer's results. An enquiry is not a meeting, and a meeting is not a customer.
| Prospects identified | Companies on the list that match the target | 150 |
|---|
| Qualified enquiries | Interested replies, against the agreed criteria | 6 |
|---|
| Appointments | Booked, of which held and cancelled | 4 · 3 · 1 |
|---|
| Sales opportunities | Confirmed need and agreed next step | 1 |
|---|
| Customers signed | Quote accepted or contract signed | 0 |
|---|
| Attributed revenue collected | Money received, linked to a tracked sale, excluding tax | 0 € |
|---|
What we take from itFindings
- Replies come mostly from operations directors, few from managing directors.
- The follow-ups produced more replies than the first message.
- One meeting was cancelled for lack of a reminder the day before.
What changesNext month
- The message is rewritten for operations directors.
- A second list of companies is prepared and checked with the firm.
- Every meeting gets a reminder the day before.
And for your business?
Start with the first call.